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Brand Building: Creating your Personal Brand
Personal branding is an important part of launching and developing your career. A personal brand adds visibility to your unique value proposition in your professional life and is your opportunity to present yourself authentically. Communicating a branded message doesn't have to be a gimmick or overdone; it requires exploration and self-reflection. This presentation will define a personal brand, and its importance, and offer a step-by-step guide on how to build a personal brand along with a complimentary takeaway sheet.

About the presenter:

Leily L Sanchez is an alumna of California State University, Los Angeles where she graduated with a degree in Business Administration, Option in Marketing in May 2020. She currently works as a Senior Research Analyst at FleishmanHillard True Global Intelligence. In this role, she manages and supports research that provides insights into crisis management, marketing, and PR campaign performance, brand strategy and preservation, and social and traditional media analytics. She writes about her marketing interests, career tips, and personal and professional development in her blog at www.leilylsanchez.com.

Jul 27, 2022 05:30 PM in Pacific Time (US and Canada)

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