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The Silver Economy: Understanding Mature Clientele Across Different Industries
By 2030 100% of Baby Boomers will be 65+, a sizeable market share of consumers who will identify with the Silver demographic. Are you and your business adapting? Do you interact with a maturing clientele, or know someone who is aging? If yes, join this exclusive conversation about the growing Silver Economy!

The Cal State LA Business Alumni Network and the Department of Sociology are co-hosting a special panel of practicing experts to develop your professional awareness of aging trends as we examine the implications of the aging population and how to engage your aging consumer. This FREE 90-minute session offers strategies for enhancing your service for maturing clientele.

Welcome, remarks, and Q&A facilitated by Business Alumni Network leaders, Karolina Montenegro ('18) and Gerald Freeny ('83).

Participants will earn an andI certificate: Silver Economy Edition. This mark of excellence conveys knowledge of the exponential growth of a maturing clientele in the universal marketplace.

andI is a recognized certificate offered through the Institute of Aging Management. This certificate adds credibility and promotes inclusivity of all agers.

Nov 3, 2021 06:30 PM in Pacific Time (US and Canada)

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Edna E. Biddy, MD
Board Certified Geriatrician, Board Certified Family Medicine @UCI Health — SeniorHealth Center
Dr. Edna E. Biddy is a physician who specializes in family and geriatric medicine. Biddy earned her medical degree at the Automonous University of Baja California in Tijuana, Mexico. She completed residency at Riverside University Health System, followed by a fellowship in geriatric medicine at the David Geffen School of Medicine at UCLA. Dr. Biddy is currently an Attending at UCI Health, and maintains a busy practice that extends into nursing home care. She also speaks Spanish.
Troy Yamaguchi
Lead Research Analyst @Institute of Aging Management
Troy has worked in a variety of health research roles, including positions with the federal government, academia, and county-level programs. He is interested in improving health outcomes, especially among vulnerable populations. To this end, his research has engaged many types of Americans—including the elderly, people of color, low-income neighborhoods, and people experiencing homelessness. Troy worked in an assisted living facility while assisting psychological research at the University of Minnesota: Twin Cities. After college, he worked as a research analyst for Health and Human Service’s Office of Inspector General, where he contributed to studies addressing the COVID-19 National Health Emergency and other items related to government accountability. Troy holds a dual degree in psychology and the sociology of law, crime, and deviance; this degree includes a minor in computer science, which he hopes to eventually promote into a masters in computational social science.
Nicki Friedberg, MSW, ASW
Co-Founder/Operations & Launch @Institute of Aging Management
Nicki comes to the Institute of Aging Management team with a diverse yet robust background in various client service industries including but not limited to: Clinical Operations, Human Resources, and Sales. Currently, Nicki serves as the clinical case manager within the Population Health Department of a university medical system. Nicki’s operational and clinical skill set is utilized in this capacity to serve a primarily geriatric patient population. She was a soccer player at UCLA and continues to enjoy competitive sports. More recently she has grown fond of pickleball, and often plays with the active agers at her local senior center. “As a proponent of wellness and longevity, it is my hope to give back to my community by caring for myself in mind, body, and soul so I can work to best serve people and support their journeys through the life span.”
Geraldine Date, LCSW
Professor, Department of Sociology @Cal State LA
Geraldine Date has worked in clinical operations for the last 18 years with a concentration in Senior care. She is an integral member of a renowned interdisciplinary care team in an ambulatory care practice. She earned both of her Master’s degrees from USC. Additionally, Geraldine educates the community by serving as a lecturer at Cal State LA. She shares her vast wealth of experience and knowledge; care and compassion with her patients, colleagues, students, and the community at large.
Karolina Montenegro ('18)
Chair @Cal State LA Business Alumni Network
Karolina Montenegro’s professional experience is expansive and diverse. From working in the operations department of two investment firms, one being Merrill Lynch, translating at Children’s Hospital Los Angeles and then as an Analytical Linguist with government agencies, including FBI and DEA, her dynamism reaches the private and public sector. An internship in Procurement at Aerojet Rocketdyne led to her current position as a Contracts Administrator for Northrop Grumman, where she manages contracts with a combined value of approximately $30 million for U.S. Government customers. She also serves for a number of community and student organizations such as Mariachi Women’s Foundation, Hispanic Business Society (HBS), and Association of Latino Professionals for America (ALPFA). Karolina earned her bachelor's degree of science in business administration from Cal State LA in 2018.
Gerald Freeny ('86)
Co-Chair @Cal State LA Business Alumni Network
Gerald Freeny has had a nearly three-decade career in law enforcement and serves in several leadership positions in the field, including the San Gabriel chapter of NOBLE (National Organization of Black Law Enforcement Executives), where he serves as president, the Pasadena Police Foundation Board, and the Pasadena Police Citizens Academy. In his role as the 2019 President of the Tournament of Roses Parade Association, he provided leadership for the 130th Rose Parade and the 105th Rose Bowl Game under the theme "Melody of Life." Gerald earned his bachelor's degree of science (B.S.) in business administration and finance from Cal State LA in 1983.